Wednesday, July 31, 2013

Pope, Obama World's Most Influential Leaders On Twitter; Manmohan Singh Nowhere in Scene

Bangalore: Twitter has over three-quarter of the world’s leaders on it, but the leaders like U.S. president Barack Obama and Pope Francis turned out to be world’s most influential leaders on the micro-blogging site, according to the Twiplomacy Study 2013, released by public relations firm Burson-Marsteller. The report also says that the Indian Prime Minister, who joined Twitter in January 2012 has yet to make a noticeable mark.

According to the report, Obama, whose handle is @BarackObama, has 33.5 million followers getting him the crown for having most followers in the world. Obama was the first world leader to join Twitter, and he’s the most followed, the most listed and he also follows a record 661,084 other Twitter users, which includes only two other world leaders.

Pope is at second spot with 7.2 million followers on his nine different twitter accounts with handle @Pontifex. However he’s far more influential than Obama when it comes to number of re-tweets he gets, which is about 11,116 re-tweets for every tweet he sends on his Spanish account. And his English tweets receive on average 8,219 re-tweets.



The White House twitter account, @WhiteHouse has 4.02 million followers, and is placed third. In fourth place is Turkish President Abdullah Gül with twitter handle @cbabdullahgul, which has 3.429 million followers and he’s closely followed by the country’s Prime Minister Recep Tayyip Erdogan, with twitter handle @RT_Erdogan, who is in fifth place with 3.409 million followers.

Queen Rania of Jordan (@QueenRania), Indonesia’s president Susilo Bambang Yudhoyono (@SBYudhoyono), Russian Prime Minister Dmitry Medvedev (@MedvedevRussia and @MedvedevRussiae), the UK government (@Number10gov), and Argentine President Cristina Kirchner (@CFKArgentina), respectively have more than 2 million followers, and so gets into the list of top 10 most influential leaders on Twitter.

As of 1 July, all 505 accounts of world leaders together had 105.7 million followers. And if you are wondering why Dalai Lama with 7.35 million followers is not on the list, it is because as Matthias Lüfkens of Twiplomacy clarified that "world leader" was defined as heads of states and government accounts of UN member states, so it doesn’t have Tibet in the list.

When it comes to Indian Prime Minister, the report says, “Manmohan Singh has tried, so far unsuccessfully, to connect with his G20 peers in Brasília, Canberra, Moscow, London, Ottawa, Tokyo and Washington on Twitter.”

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